Feastables Campaign:Taking the brand to the sky

For Feastables, the snack brand created by MrBeast, we delivered a surprising and highly creative campaign to celebrate the brand’s launch in Germany. The activation combined innovative out of home formats with bold moments designed to capture attention, introducing Feastables to a broad national audience.

The highlight of the campaign was a spectacular zeppelin flight over Munich. The airship showcased the brand unmistakably and created a moment that captured widespread attention across the city. This highlight was supported by nationwide billboard placements and advertising projections, bringing Feastables into urban hotspots throughout Germany. The combination of large scale visibility and quick street level touchpoints ensured the brand entered the market with maximum impact.