Iubenda: Data Protection on the Streets of Milan

For iubenda, a tech company specialised in data protection, we implemented a two-part street promotion in Milan. The choice of locations was deliberate: at the Duomo, the historic heart of the city, we engaged a broad urban audience. At Piazza Gae Aulenti, Milan's modern financial district, we targeted a tech-savvy crowd.

At both locations, promoters were on site with a mobile branded stand in iubenda's style. They handed out cookies in branded packaging with QR codes and used the moment to spark direct conversations about data protection. The activation accompanied an iubenda event taking place in the city those days.

Alongside the Milan activation, we brought iubenda to Berlin with an LED truck, beamer ads on a building facade and poster advertising.