Sézane Activation:Promotional bike and billboard advertising

For Sézane, we developed a vibrant activation campaign around the brand’s pop up presence in Berlin, bringing a touch of Parisian style directly into the city. Using a branded promotional bike for Mother’s Day, our team distributed fresh flowers, a curated map of Berlin with local recommendations, and elegant postcards. These elements created warm moments of interaction and attracted the attention of passersby both on the busy streets around Berlin Mitte and directly in front of KaDeWe.

Alongside the on site activation, we launched a coordinated poster campaign with the message “Born in Paris, Made for Berlin.” The visuals appeared across central neighborhoods, extending Sézane’s presence throughout the city and creating a cohesive urban narrative that connected Parisian identity with Berlin’s street culture.