Sol de Janeiro Campaign: Summer moments in the city

For Sol de Janeiro, we delivered an engaging brand activation campaign across Berlin, Cologne, and Munich. Through targeted sampling, the brand was brought directly into people’s daily lives in each city, creating a memorable hands on experience that encouraged spontaneous interaction. This approach allowed Sol de Janeiro to connect with a broad audience and present its products in an authentic and accessible way.

To extend the impact of the activation, we complemented the sampling with visually striking posters placed in carefully selected high visibility areas. These placements ensured continuous exposure throughout the day and strengthened the brand’s overall presence within the urban environment.

The highlight of the campaign was an aerial banner that captured attention far beyond the immediate activation zones. It added a distinctive visual moment to the cityscape and generated additional buzz, amplifying Sol de Janeiro’s visibility and reach even further.