Trade Republic: Street campaign

For Trade Republic, we executed an extensive out of home campaign across Madrid, Paris, and Berlin, bringing the brand into the daily movement of three major European capitals. The activation combined billboards, stickers, advertising projections, and street stencils, allowing the message to appear across a wide range of public contexts and touchpoints.
By placing posters and stickers in high footfall areas and adding large scale projections during evening hours, the campaign generated strong visibility throughout the entire day. Street stencils created additional moments of interaction and helped anchor the brand directly within the urban environment.
This mix of static and more dynamic formats ensured that Trade Republic reached a mobile, digitally engaged audience in a way that was immediate, contemporary, and deeply connected to the rhythm of each city.

/01
Flyposting
Posters placed in high footfall neighborhoods ensured strong street level visibility and brought the campaign directly into people’s daily paths.
/02
Sticker
Branded stickers added quick, memorable touchpoints throughout the city and reinforced the campaign’s visual identity.
/03
Beamer Ads
Large projections on building façades created high impact moments after sunset and highlighted the campaign’s key messages in high traffic areas.
/04
Street Stencils
Street stencils added an unconventional layer to the activation and directed attention toward the brand in a direct, urban way.
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