Eco friendly murals for Treedom

Planting trees as a tangible contribution to climate protection and a more sustainable future: this is Treedom’s mission. Founded in 2010 in Florence, Treedom enables people to finance trees remotely and follow their growth online, supporting social and environmental projects around the world. To date, more than three million trees have already been planted through the platform.

As part of Treedom’s European campaign aiming to plant 20,000 trees between Earth Day and World Environment Day, we created four murals across three cities.

The special element: murals with an active air purifying effect, created using photocatalytic paint that breaks down pollutants in the surrounding air. As a result, each mural not only conveyed a message but also generated a direct environmental benefit.