Westwing: Activation highlightsfrom Paris to Berlin

For Westwing, we delivered a series of creative OOH activations to mark store openings in Paris and several German cities, including Berlin and Munich. These high visibility touchpoints generated substantial reach and strong engagement.

The activation in Paris was particularly striking. After first launching the concept in Leipzig with a Coffee Ape that attracted significant attention, the activation was repeated in Paris, this time featuring delicate macarons as a customized element for the Parisian audience.

Building on this success, the idea of an inflatable installation was developed and implemented for the store opening in Munich. The impact was remarkable, generating strong media resonance and viral spread. Due to its success, the inflatable format was subsequently rolled out in additional cities.