Xiaomi: Product activationin Milan

For Xiaomi, we delivered a high impact OOH activation to present the Xiaomi 12T Pro Daniel Arsham Edition. The campaign launched in Milan, a city synonymous with design, fashion, and visual culture. From there, it expanded to Berlin, Paris, and Barcelona, reaching the relevant urban audience in each location.

At the core of the activation was a series of black posters featuring the special edition device and the distinctive design elements of Daniel Arsham. These visuals were placed on walls, electrical cabinets, and other highly visible touchpoints across urban districts. This integrated the product into everyday street life and created strong awareness for the limited edition.