DOOH:digital outdoor advertising

Reach your target audience with dynamic content, smart formats, and data driven management.

Digital out of home advertising with maximum impact

Digital out of home advertising places brands directly in the field of vision where people are on the move. With dynamic content, video, animations, and 3D elements, DOOH makes campaigns more visible, flexible, and timely than classic outdoor advertising. Through intelligent distribution, we adapt content in real time and ensure your message appears at the right moment in the right place.

At Echo Poster, we develop DOOH campaigns that stand out and deliver impact. To achieve this, we use a broad range of digital media: mobile LED screens on trucks and bikes, large scale projections such as Beamer Ads, as well as digital screens and City Light Posters in urban hotspots. We combine creative ideas, technical execution, and data driven planning to maximize reach and relevance.

Programmatic DOOH, interactive ads, and innovative technologies such as AI vision, motion tracking, and AR allow us to deliver content with even greater precision and actively engage audiences. The result is digital campaigns that capture attention, encourage interaction, and clearly position brands within the urban landscape.

DOOH formats

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Beamer Ads

Beamer Ads project your message at large scale onto façades and create immediate attention in urban space. Thanks to flexible placement and powerful brightness, they are ideal for evening and nighttime use at events and urban hotspots. Whether stationary or mobile with portable projectors, Beamer Ads become an eye catching highlight of any campaign.

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Beamer Ads

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DCLP

Digital City Light Posters (DCLPs) combine strategic locations with dynamic content. The backlit screens are visible day and night and allow for dynamic creatives that adapt to weather, time of day, or target audience. Perfect for campaigns that need a постоян presence in city centers.

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DCLP

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LED Trucks & Bikes

LED trucks and LED bikes bring digital advertising exactly where people are on the move. Mobile screens offer high brightness, flexible routes, and maximum reach across the urban landscape. Ideal for launches, roadshows, or high visibility outdoor moments that work independently of a fixed location.

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LED Trucks & Bikes

DOOH: Flexible, dynamic, and interactive

Modern DOOH campaigns are far more than digital screens in public space. With data driven management, geotargeting, real time signals, and programmatic booking options, creatives can be adapted flexibly. Content changes based on time of day, weather, or location, ensuring it remains consistently relevant. This allows brands to deliver messages exactly when they generate the greatest impact, for example at specific temperatures, during events, or at times of high footfall.

Through interactive technologies such as motion tracking, QR triggers, AR elements, or customized AI vision, audiences can be actively engaged. Digital ads respond to movement, gaze direction, or interactions, creating experiences that remain memorable for longer. From data driven programmatic setups to immersive advertising formats, DOOH campaigns offer maximum flexibility, high efficiency, and significantly higher engagement rates. Brands receive precise real time metrics and can optimize campaigns at any time.