Guerrilla Marketing: unconventional advertising
Creative actions in public space that generate attention and make brands tangible.
Unconventional ideas with a strong presence in the urban landscape.
Guerrilla marketing comes into play where traditional advertising reaches its limits. Instead of standardized billboard surfaces or predictable advertising channels, it creates actions that surprise people, make them stop, and stay in their memory. Through creative stagings, unconventional locations, and direct stimuli in everyday life, guerrilla advertising generates visibility without relying on large media budgets. This is precisely where its particular strength lies.
At Echo Poster, we develop these actions together with our clients: strategically planned, quick to implement, and with clear impact in public space. Reverse graffiti, stickers, floor graphics, installations, staged advertising surfaces, or larger scale executions such as murals are all part of the possibilities. Each measure is designed to reach a clearly defined target audience and create a genuine brand experience.
Our role goes beyond the concept. We organize materials, production, permits, on site teams, and executions at prime locations. From local activations to citywide actions, we create guerrilla marketing campaigns that generate attention and make brands tangible. Whether for a product launch, the start of an event, or as a creative extension of classic OOH measures, we place messages where they surprise and make an impact.
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Ambush Marketing
Ambush marketing is a provocative form of guerrilla marketing. Instead of appearing as an official presence, it leverages the attention surrounding existing events or locations and places a brand message exactly where competitors’ audiences are. This can take place, for example, through targeted billboard placements around competitors’ event areas. In this way, existing attention is turned to your advantage without being an official part of the event.
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Ambush Marketing
Ambush marketing is a provocative form of guerrilla marketing. Instead of appearing as an official presence, it leverages the attention surrounding existing events or locations and places a brand message exactly where competitors’ audiences are. This can take place, for example, through targeted billboard placements around competitors’ event areas. In this way, existing attention is turned to your advantage without being an official part of the event.
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Street Marketing
Street marketing operates directly where urban life is most vibrant. The goal is to reach people directly through unusual and creative actions and to establish a personal connection with the brand. Street marketing creates visible moments that are noticed, photographed, and shared. This generates buzz that spreads both offline and across social media, sustainably strengthening brand awareness.
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Street Marketing
Street marketing operates directly where urban life is most vibrant. The goal is to reach people directly through unusual and creative actions and to establish a personal connection with the brand. Street marketing creates visible moments that are noticed, photographed, and shared. This generates buzz that spreads both offline and across social media, sustainably strengthening brand awareness.
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Ambient Marketing
Ambient marketing uses everyday surfaces, environments, and objects that are not typically used as advertising space. Whether it’s door hangers on trains or branded gas pumps, this approach creates touchpoints that surprise and remain memorable. The idea often adapts to its surroundings and uses the context deliberately, making the message feel more natural. Ideal for brands that want to achieve a high level of originality with relatively little effort.
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Ambient Marketing
Ambient marketing uses everyday surfaces, environments, and objects that are not typically used as advertising space. Whether it’s door hangers on trains or branded gas pumps, this approach creates touchpoints that surprise and remain memorable. The idea often adapts to its surroundings and uses the context deliberately, making the message feel more natural. Ideal for brands that want to achieve a high level of originality with relatively little effort.
Guerrilla Marketing: Media
Guerrilla marketing includes a wide range of formats that can be used creatively, eye catching, and often surprisingly in public space. Reverse graffiti and street stencils are among the artistic forms of outdoor advertising. Reverse graffiti uses cleaned surfaces as a visual medium, creating large scale visuals purely through contrast, while street stencils appear as temporary chalk surfaces directly on sidewalks or public squares and generate strong impact, especially during events or openings.
Floor graphics and street stickers offer a very direct form of placement: on walkways, doors, railings, or urban hotspots where people naturally look. They create spontaneous touchpoints and communicate brand messages wherever there is movement. Our portfolio is rounded out by installations and special executions that allow for spatial staging, interaction, or distinctive setups. These formats are ideal for brand activations or PR actions and generate strong on site attention.
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20144 Milano
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+49 30 5557 1427