Media Planning for Effective OOH Campaigns
Strategic planning, smart placement and seamless execution for strong results in public space.
Strategic OOH planning for campaigns that perform
Media planning shapes how visible and effective an outdoor campaign becomes. At Echo Poster, we develop tailored OOH plans that connect brands with the right environments and audiences. We combine market knowledge, data insights and creative thinking to select formats and placements that match the goals of each project. Whether the objective is reach, precision or a strong visual presence, we plan campaigns that feel relevant to their surroundings and deliver measurable results. Our approach brings together media buying, geotargeting and efficient logistics. By coordinating every phase from planning to production and on site execution, we ensure that each campaign runs smoothly and achieves its full impact.
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Media Buying
We identify and secure high quality OOH locations that suit your brand and your objectives. Through careful planning and negotiation, we make sure your message appears where it has the strongest effect. The result is visibility that is efficient, targeted and aligned with your overall budget.
/01
Media Buying
We identify and secure high quality OOH locations that suit your brand and your objectives. Through careful planning and negotiation, we make sure your message appears where it has the strongest effect. The result is visibility that is efficient, targeted and aligned with your overall budget.
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Geotargeting
Geotargeting helps us understand where audiences move and how they interact with their surroundings. By analysing mobility patterns and location data, we select sites that match real behaviour. This leads to better placement decisions and more accurate communication in the public space.
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Geotargeting
Geotargeting helps us understand where audiences move and how they interact with their surroundings. By analysing mobility patterns and location data, we select sites that match real behaviour. This leads to better placement decisions and more accurate communication in the public space.
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Logistics
A well planned campaign depends on smooth logistics. We coordinate production, materials and installations so that everything arrives where it needs to be, on time. This ensures reliability, high quality standards and a consistent presence across all chosen locations.
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Logistics
A well planned campaign depends on smooth logistics. We coordinate production, materials and installations so that everything arrives where it needs to be, on time. This ensures reliability, high quality standards and a consistent presence across all chosen locations.
Integrated planning from idea to installation
Effective OOH media planning requires more than choosing the right locations. It involves understanding how formats, timing and logistics work together in real environments. We collaborate with production partners to maintain high quality across printing and installation, and we oversee each step to avoid delays or gaps in visibility. With a combination of strategic choices and operational precision, we ensure that your outdoor campaign achieves reach, consistency and long term effectiveness.
OOH & Billboards
Billboard advertising that works: from 18/1 billboards to City Lights and large format posters, we create campaigns that stand out in the urban environment.
DOOH
Data driven Digital Out of Home that delivers performance: from standard placements to 3D, programmatic, and interactive formats, we take DOOH campaigns to the next level.
Guerrilla marketing
We are your partner for extraordinary special executions, from creative installations to memorable brand experiences in public spaces.
Mobile Media
With our mobile media, you are no longer tied to fixed locations. Advertise where and when it creates the greatest impact.
Brand Activation
Whether it’s street promotions, guerrilla marketing activations, or events, we give your brand the attention it deserves.
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Ready to plan your OOH campaign?
Contact
Address
Via Tortona 33
20144 Milano
Phone
+49 30 5557 1427