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Invece di superfici di affissione standardizzate o canali pubblicitari prevedibili, nascono azioni che sorprendono le persone, le fanno fermare e rimangono impresse nella memoria. Con messe in scena creative, luoghi insoliti e stimoli diretti nella vita quotidiana, la pubblicità guerrilla crea visibilità senza presupporre grandi budget media. Proprio in questo risiede la sua particolare forza.</p><p>&nbsp;Noi di Echo Poster sviluppiamo queste azioni insieme ai nostri clienti: pianificate strategicamente, rapidamente implementabili e con un chiaro impatto nello spazio pubblico. Reverse Graffiti, adesivi, Floor Graphics, installazioni, superfici di affissione messe in scena o realizzazioni più grandi come murales fanno parte delle possibilità. Ogni misura viene progettata in modo da raggiungere un pubblico di riferimento ben definito e generare una reale esperienza di brand.</p><p>&nbsp;Il nostro ruolo non si esaurisce con il concept. Organizziamo materiali, produzione, autorizzazioni, team sul posto e realizzazioni nelle migliori location. Dalle attivazioni locali fino alle azioni in tutta la città, creiamo campagne di guerrilla marketing che generano attenzione e rendono i brand tangibili. Che si tratti di un lancio prodotto, dell'inizio di un evento o come integrazione creativa a misure OOH classiche, portiamo i messaggi dove sorprendono e hanno effetto.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":669,\"__component\":\"blocks.text-banner\",\"component_id\":null,\"is_spinning\":false,\"animation_speed_sec\":null,\"component_class\":null},{\"id\":273,\"__component\":\"blocks.three-box-with-image\",\"component_id\":null,\"component_class\":null},{\"id\":523,\"__component\":\"blocks.content-block\",\"title\":\"Guerilla Marketing: Media\",\"content\":\"<p>Il Guerilla Marketing comprende una varietà di formati che possono essere utilizzati in modo creativo, accattivante e spesso sorprendente nello spazio pubblico. Il Reverse Graffiti e gli Street Stencil fanno parte delle forme artistiche della pubblicità esterna. Il Reverse Graffiti utilizza superfici pulite come supporto visivo e crea grandi motivi solamente attraverso il contrasto, mentre gli Street Stencil appaiono come superfici temporanee in gesso direttamente su marciapiedi o piazze e sviluppano un grande impatto specialmente durante eventi o inaugurazioni.</p><p>&nbsp;Le Floor Graphics e gli Street Sticker offrono invece una forma molto diretta di posizionamento: su percorsi, porte, ringhiere o hotspot urbani, dove le persone guardano automaticamente. Creano punti di contatto spontanei e comunicano messaggi del brand ovunque ci sia movimento. Il nostro portfolio è completato da installazioni e realizzazioni speciali che consentono messa in scena spaziale, interazione o allestimenti particolari. 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Così nasce una forma pubblicitaria che non solo si fa notare, ma si dirige attivamente dove si trova realmente il pubblico di riferimento.</p><p>&nbsp;Noi di Echo Poster utilizziamo i media mobili in modo strategico. Dai truck LED alle bici, fino ai rimorchi pubblicitari e ai veicoli speciali, sviluppiamo campagne pianificabili in modo flessibile e che possono apparire in qualsiasi momento esattamente dove generano il massimo impatto. Che si tratti di tour nelle città, accompagnamento di eventi o messa in scena del brand ad alta visibilità, le superfici pubblicitarie mobili aprono nuove possibilità nello spazio pubblico.</p><p>&nbsp;I media mobili vengono spesso utilizzati quando la pubblicità esterna classica è limitata spazialmente o quando è richiesta una mobilità mirata. I percorsi possono essere pianificati, i tempi di sosta definiti e gli hotspot raggiunti in modo mirato. 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Che sia in strada, durante eventi o nella vita urbana quotidiana: l’obiettivo è rendere i brand percepibili e lasciare impressioni durature.</p><p>Echo Poster sviluppa e realizza campagne di marketing esperienziale che presentano i brand in modo accessibile e generano una reale attenzione. Uniamo concept creativi a una pianificazione accurata e a un’implementazione affidabile. Le nostre attività sono progettate per integrarsi naturalmente nel contesto urbano, mantenendo al contempo un’elevata visibilità. Consideriamo il marketing esperienziale come un complemento alla pubblicità OOH classica, con un chiaro focus su incontro, attivazione e memorabilità.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":672,\"__component\":\"blocks.text-banner\",\"component_id\":null,\"is_spinning\":false,\"animation_speed_sec\":null,\"component_class\":null},{\"id\":275,\"__component\":\"blocks.three-box-with-image\",\"component_id\":null,\"component_class\":null},{\"id\":524,\"__component\":\"blocks.content-block\",\"title\":\"Pianificazione, realizzazione e messa in scena del brand\",\"content\":\"<p>Un marketing esperienziale di successo richiede più di una buona idea. Accompagniamo le campagne dalla fase di ideazione alla scelta delle location fino all’implementazione sul posto. Questo include la pianificazione del personale, la produzione, la logistica e il coordinamento di tutti i dettagli. Che si tratti di un’attività di sampling, di una roadshow o di una promozione con Coffee Ape: ogni iniziativa viene adattata individualmente al brand, al target e al contesto. 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In Echo Poster sviluppiamo piani OOH su misura che collegano i brand agli ambienti e alle audience più adatte. Combiniamo conoscenza del mercato, analisi dei dati e pensiero creativo per scegliere formati e posizionamenti coerenti con gli obiettivi di ogni progetto. Che si tratti di massimizzare la copertura, comunicare con precisione o creare una presenza visiva forte, pianifichiamo campagne rilevanti per il contesto urbano e misurabili nei risultati. Il nostro approccio integra media buying, geotargeting e una logistica efficiente. 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Questo va oltre i semplici numeri di copertura. Ottieni informazioni sul comportamento del pubblico, sui modelli di movimento e sull'engagement che ti aiutano ad adattare la tua strategia. Con questi dati, puoi ottimizzare i posizionamenti in tempo reale, testare approcci diversi e allocare il budget dove funziona davvero. In un mercato in cui ogni campagna deve giustificare la propria spesa, l'audience measurement fornisce le prove necessarie per prendere decisioni informate e migliorare continuamente i risultati.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":266,\"__component\":\"blocks.three-box-with-image\",\"component_id\":null,\"component_class\":null},{\"id\":516,\"__component\":\"blocks.content-block\",\"title\":\"Perché Utilizzare l'Audience Measurement con Echo Poster?\",\"content\":\"<p>Combiniamo la tecnologia di misurazione con l'esperienza pratica nella pubblicità esterna. Il nostro approccio non si limita a raccogliere dati, li trasforma in decisioni strategiche. Ti aiutiamo a capire non solo quante persone vedono la tua campagna, ma chi sono e cosa fanno dopo. Queste informazioni plasmano tutto, dalla pianificazione iniziale all'analisi finale. Monitoriamo le metriche di prestazione che contano per i tuoi obiettivi specifici, che si tratti di brand awareness, traffico pedonale o risposta diretta. L'audience measurement moderno collega la pubblicità esterna a risultati aziendali tangibili in modi che non erano possibili con i metodi tradizionali. Ottieni visibilità su ciò che funziona, supportato da numeri che puoi effettivamente utilizzare.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":274,\"__component\":\"blocks.title-with-chips\",\"title\":\"Altri servizi\",\"component_id\":null,\"component_class\":null},{\"id\":659,\"__component\":\"blocks.text-banner\",\"component_id\":null,\"is_spinning\":false,\"animation_speed_sec\":null,\"component_class\":null},{\"id\":136,\"__component\":\"blocks.slider-block\",\"component_id\":null,\"component_class\":null},{\"id\":405,\"__component\":\"blocks.title-with-button\",\"title\":\"Creiamo campagne personalizzate e mirate al pubblico di riferimento.\",\"description\":null,\"border_top\":true,\"component_id\":null,\"alignment\":\"Center\",\"is_background_color_primary\":false,\"component_class\":null},{\"id\":660,\"__component\":\"blocks.text-banner\",\"component_id\":null,\"is_spinning\":false,\"animation_speed_sec\":null,\"component_class\":null},{\"id\":412,\"__component\":\"blocks.picture-cards\",\"component_id\":null,\"filters_enabled\":false,\"component_class\":null},{\"id\":652,\"__component\":\"blocks.component-reference\",\"component_id\":null,\"component_class\":null}],\"Footer\":null,\"localizations\":[{\"id\":743,\"title\":\"Audience Measurement for Outdoor Advertising | Echo Poster\",\"description\":\"Precise data for your OOH campaigns. 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Echo Poster ti aiuta a raggiungere il tuo pubblico attraverso soluzioni creative di outdoor advertising che garantiscono massima visibilità e impatto. Analizziamo le campagne esistenti, individuiamo potenzialità e sviluppiamo una roadmap chiara per i passaggi successivi. In questo processo consideriamo formati OOH classici, media digitali, soluzioni mobili e approcci non convenzionali, così che ogni idea si integri nello spazio in cui appare.</p><p>Il nostro approccio consulenziale è pratico, chiaro e sempre adattato alle esigenze specifiche del tuo brand. Ti supportiamo nell’impiego efficace del budget, nel perfezionare i concept creativi e nel pianificare campagne capaci di generare risultati misurabili. L’obiettivo è semplice: campagne che non solo vengono viste, ma che funzionano davvero nello spazio pubblico.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":268,\"__component\":\"blocks.three-box-with-image\",\"component_id\":null,\"component_class\":null},{\"id\":550,\"__component\":\"blocks.content-block\",\"title\":\"Perché una consulenza di campagna con Echo Poster?\",\"content\":\"<p>La nostra consulenza si basa su molti anni di esperienza nella pianificazione e realizzazione di campagne OOH in tutta Europa. Conosciamo le sfide, sappiamo quali approcci funzionano e dove si verificano gli errori più comuni. Questo ci permette di offrirti fin dall’inizio una strategia realistica e realmente applicabile. Lavoriamo a stretto contatto con te per comprendere i tuoi obiettivi e definire come l’OOH possa sostenerli. Per noi la consulenza non significa solo dare suggerimenti, ma costruire insieme il percorso dall’idea all’impatto.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":276,\"__component\":\"blocks.title-with-chips\",\"title\":\"Altri servizi\",\"component_id\":null,\"component_class\":null},{\"id\":663,\"__component\":\"blocks.text-banner\",\"component_id\":null,\"is_spinning\":false,\"animation_speed_sec\":null,\"component_class\":null},{\"id\":138,\"__component\":\"blocks.slider-block\",\"component_id\":null,\"component_class\":null},{\"id\":407,\"__component\":\"blocks.title-with-button\",\"title\":\"Plasmiamo insieme la tua prossima campagna.\",\"description\":null,\"border_top\":true,\"component_id\":null,\"alignment\":\"Center\",\"is_background_color_primary\":false,\"component_class\":null},{\"id\":664,\"__component\":\"blocks.text-banner\",\"component_id\":null,\"is_spinning\":false,\"animation_speed_sec\":null,\"component_class\":null},{\"id\":414,\"__component\":\"blocks.picture-cards\",\"component_id\":null,\"filters_enabled\":false,\"component_class\":null},{\"id\":656,\"__component\":\"blocks.component-reference\",\"component_id\":null,\"component_class\":null}],\"Footer\":null,\"localizations\":[{\"id\":760,\"title\":\"Campaign Consulting | Echo Poster\",\"description\":\"Effective OOH consulting that helps brands make the right decisions through clear strategy, informed insights and practical guidance.\",\"slug\":\"consulenza-campagne\",\"createdAt\":\"2026-01-07T13:42:42.815Z\",\"updatedAt\":\"2026-01-08T13:02:43.481Z\",\"publishedAt\":\"2026-01-07T14:08:34.892Z\",\"locale\":\"en\",\"internal_name\":null}]}}},{\"id\":142,\"title\":\"Produzione contenuti\",\"Items\":[],\"MainLink\":{\"id\":1958,\"title\":\"Produzione contenuti\",\"href\":null,\"target\":\"_parent\",\"page\":{\"id\":728,\"title\":\"Produzione Contenuti OOH: Video, Foto e CGI | Echo Poster\",\"description\":\"Contenuti professionali per campagne outdoor. 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Che si tratti di video, fotografia o CGI, il contenuto che scegli determina come il tuo messaggio viene recepito nello spazio pubblico. Creiamo contenuti per campagne che si distinguono dal rumore di fondo e comunicano efficacemente il tuo brand. Il nostro approccio combina competenze tecniche e pensiero strategico per produrre immagini che funzionano su diversi formati e location. Dagli schermi digitali alle installazioni su larga scala, ci assicuriamo che i tuoi contenuti siano realizzati per l'ambiente in cui vengono posizionati. Contenuti di qualità non sono solo belli da vedere, ma performano. Aumentano la visibilità del brand, stimolano l'engagement e producono risultati misurabili per le tue campagne OOH.</p>\",\"component_id\":null,\"component_class\":null},{\"id\":267,\"__component\":\"blocks.three-box-with-image\",\"component_id\":null,\"component_class\":null},{\"id\":518,\"__component\":\"blocks.content-block\",\"title\":\"Come Affrontiamo la Creazione di Contenuti\",\"content\":\"<p>Combiniamo video production, fotografia e CGI per fornire contenuti che si adattano agli obiettivi della tua campagna. Ogni formato serve uno scopo diverso e scegliamo in base a ciò di cui il tuo messaggio ha bisogno e dove verrà visto. Il video funziona quando hai bisogno di movimento e narrativa. La fotografia cattura momenti con chiarezza e versatilità. La CGI apre possibilità che vanno oltre i limiti fisici, creando immagini che superano i confini e generano attenzione. Il nostro processo inizia con la comprensione del tuo brand e dei tuoi obiettivi. Da lì, sviluppiamo contenuti su misura per la tua campagna specifica, che si tratti di documentare un'attivazione dal vivo, creare asset per più canali o produrre esperienze completamente digitali. 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\",\"postcode\":\"20144\",\"url\":null,\"country\":null}}],\"Footer\":{\"id\":102,\"SocialIcons\":[{\"id\":37,\"icon\":\"Facebook\",\"Link\":{\"id\":1926,\"title\":null,\"href\":\"https://www.facebook.com/people/Echoposter/100068981014639/\",\"target\":\"_blank\",\"page\":null}},{\"id\":34,\"icon\":\"Instagram\",\"Link\":{\"id\":1925,\"title\":null,\"href\":\"https://www.instagram.com/echoposter_official/\",\"target\":\"_blank\",\"page\":null}},{\"id\":35,\"icon\":\"LinkedIn\",\"Link\":{\"id\":1927,\"title\":null,\"href\":\"https://de.linkedin.com/company/echoposter\",\"target\":\"_blank\",\"page\":null}}],\"LegalLinks\":[{\"id\":1929,\"title\":\"Note legali\",\"href\":null,\"target\":\"_parent\",\"page\":{\"id\":711,\"title\":\"Note legali | Echo Poster\",\"description\":\"Imprint di Echo Poster GmbH con informazioni legali, dati di contatto e note sulla responsabilità.\",\"slug\":\"note-legali\",\"createdAt\":\"2025-11-19T14:29:37.541Z\",\"updatedAt\":\"2026-01-08T09:10:56.479Z\",\"publishedAt\":\"2025-11-19T14:29:39.018Z\",\"locale\":\"it-IT\",\"internal_name\":null,\"SEO\":null,\"SitemapSettings\":null,\"Header\":null,\"PageComponents\":[{\"id\":69,\"__component\":\"blocks.wysiwyg-content\",\"content\":\"<p>Imprint</p><p>Information according to §5 TMG:</p><p>Echo Poster GmbH<br>Schillerpromenade 39<br>12049 Berlin</p><p>Represented by:<br>Tim Bierlein and Roman Jerrent</p><p>Contact:<br>Tel: 0049 30 555 7 1427<br>E-mail: office@echoposter.de</p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Disclaimer:</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Liability for content</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">The content of our website was created with the utmost care. However, we cannot guarantee that the content is correct, complete or up-to-date. As a service provider, we are responsible for our own content on these pages according to Section 7, Paragraph 1 of the German Telemedia Act (TMG). According to §§ 8 to 10 TMG, however, we as a service provider are not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information according to general laws remain unaffected. However, liability in this regard is only possible from the point in time at which knowledge of a specific infringement of the law is known. As soon as we become aware of any violations of the law, we will remove this content immediately.</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Liability for links</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Our offer contains links to external third-party websites, the content of which we have no influence on. Therefore we cannot assume any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, a permanent control of the content of the linked pages is not reasonable without concrete evidence of an infringement. As soon as we become aware of legal violations, we will remove such links immediately.</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Copyright</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">The content and works on these pages created by the site operator are subject to German copyright law. The duplication, editing, distribution and any kind of exploitation outside the limits of copyright require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are observed. In particular contents of third parties are marked as such. Should you nevertheless become aware of a copyright infringement, we ask that you inform us accordingly. As soon as we become aware of legal violations, we will remove such content immediately.</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Data protection</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Our website can generally be used without providing any personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent. We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible. The use of contact data published as part of the imprint obligation by third parties to send unsolicited advertising and information material is hereby expressly prohibited. The site operators expressly reserve the right to take legal action in the event of unsolicited advertising being sent, such as spam e-mails.</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Data protection declaration for the use of Facebook plugins (Like button)</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our website. You can recognize the Facebook plugins by the Facebook logo or the “Like button” (“I like”) on our site. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/. When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook \\\"Like\\\" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information on this in the Facebook data protection declaration at </span><a href=\\\"http://de-de.facebook.com/policy.php.\\\"><span lang=\\\"en\\\" dir=\\\"ltr\\\">http://de-de.facebook.com/policy.php.</span></a></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">If you do not want Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account. Data protection declaration for the use of Google +1Collection and disclosure of information: You can use the Google +1 button to publish information worldwide. Via the Google +1 button you and other users will receive personalized content from Google and our partners. Google stores both the information that you +1'd content and information about the page you were viewing when you clicked +1. Your +1 may appear as a notice along with your profile name and photo in Google services, such as in search results or in your Google profile, or elsewhere on websites and ads across the internet. Google records information about your +1 activities in order to improve Google services for you and others. In order to be able to use the Google +1 button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name can also replace another name that you used when sharing content via your Google account. The identity of your Google profile can be displayed to users who know your email address or have other identifying information about you. Use of the information collected: In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google data protection regulations. Google may publish aggregated statistics about users' +1 activity or pass them on to users and partners, such as publishers, advertisers or affiliated websites. References: Disclaimer eRecht24, eRecht24 data protection declaration for Facebook, data protection declaration for Google +1&nbsp;</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Web development : duna.digital</span></p>\",\"component_id\":null,\"component_class\":null}],\"Footer\":null,\"localizations\":[{\"id\":732,\"title\":\"Legal notice | Echo Poster\",\"description\":\"Imprint of Echo Poster GmbH: legal provider information, contact details and liability notices.\",\"slug\":\"note-legali\",\"createdAt\":\"2026-01-06T14:19:50.243Z\",\"updatedAt\":\"2026-01-06T14:19:52.744Z\",\"publishedAt\":\"2026-01-06T14:19:52.719Z\",\"locale\":\"en\",\"internal_name\":null}]}},{\"id\":1930,\"title\":\"Termini e condizioni\",\"href\":null,\"target\":\"_parent\",\"page\":{\"id\":710,\"title\":\"Termini e condizioni | Echo Poster\",\"description\":\"Termini e condizioni: scopri tutte le condizioni legali che regolano la collaborazione con Echo Poster.\",\"slug\":\"termini-e-condizioni\",\"createdAt\":\"2025-11-19T14:26:55.783Z\",\"updatedAt\":\"2026-01-08T09:14:12.786Z\",\"publishedAt\":\"2025-11-19T14:26:57.393Z\",\"locale\":\"it-IT\",\"internal_name\":null,\"SEO\":null,\"SitemapSettings\":null,\"Header\":null,\"PageComponents\":[{\"id\":68,\"__component\":\"blocks.wysiwyg-content\",\"content\":\"<h1>General Terms and Conditions for Marketing Services</h1><p>&nbsp;</p><p><strong>I. Subject of the Contract</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Advertising bookings, services, and their scope are bindingly set in the order and the remuneration to be provided for it.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Upon acceptance, the order simultaneously serves as the invoice for the service.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The contractual parties agree that the offer and acceptance of the provision of advertising services constitute a contract for work (§ 631 BGB) that is closely related to a service contract.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor is the Client's agent in providing advertising services.</span></li></ol><p><strong>II. Sequence of Performance and Exclusion of Acceptance</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The parties expect that the Contractor will provide the advertising services after receiving the advanced (partial) remuneration. The parties do not intend to conduct an acceptance of the work nor do they assume that it should be conducted. This is a contract for work that is closely related to a service contract.&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The agreed advertising services, due to their nature, are not subject to acceptance. Accordingly, the parties rely on the impossibility and the customarily recognized dispensability of acceptance in the distribution of advertising services according to the advisory decision of the Kammergericht (Higher Regional Court) of February 9, 2007 – 11 U 35/06, NJW-RR 2007, 998 and in the publication of advertising services according to the judgment of the Landgericht (Regional Court) Hannover, from August 25, 1989 – 8 S 158/89 –, juris and the judgment of the Amtsgericht (Local Court) Königstein from September 14, 1998 – 21 C 920/98 –, juris; cf. also KG JW 1916, 1295. The completion (§ 646 BGB) of the respective specific advertising service occurs at the latest with the publication, distribution, or a comparable action.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Should the parties agree to the acceptance of individual services, it is expressly not to be considered a primary obligation. According to the agreement between the parties and customary business practice, the approval is not required for the maturity of the counterperformance.</span></li></ol><p><strong>III. Obligation to Pay, Default in Payment, and Right to Refuse Performance</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The parties agree, unless specified otherwise in the offer, on an advanced payment obligation of 100%, due upon acceptance of the offer, but no earlier than four weeks before the provision of the service.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The parties recognize the practicality of the mass business of advertising services on the one hand, and the protection of the Contractor on the other hand, as the reason for the advanced payment obligation. Only the advanced payment enables a swift handling of the contract at competitive prices, which is in the interest of the Client. The Contractor must also make capital-intensive advance payments for the fulfillment of the contract. They plan the advertising services in advance, schedule the projects closely, work together with graphic designers and printers, whose contingents must be booked and paid for. The Contractor has to plan and pay for both internal and external personnel for each project in advance. Moreover, depending on the booked service, additional advertising media must be provided or rented in advance at their own expense, which must be amortized. These risks of the Contractor are countered by the obligation to provide advance payment. Indeed, the Client loses the right to refuse payment until the service is performed (§ 320 BGB). However, this right to refuse performance is generally of no significance since the Client has no insight into the service preparations of the Contractor, cf. judgment of the X. Civil Senate from 16.2.2016 - X ZR 98/14 -, juris.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Default interest is generally calculated at 8 percentage points above the respective valid base interest rate of the Deutsche Bundesbank. The assertion of a higher interest rate is reserved.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">In the event of a payment delay, the Contractor is entitled to suspend further execution of the ongoing contract until payment is made.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor may refuse the services due from her if, after the conclusion of the contract, it becomes apparent that her claim for counterperformance is endangered by the Client's lack of performance, provided that the counterperformance has not been rendered or security for it has been provided.</span></li></ol><p><strong>IV. </strong><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\"><strong>Rights and Duties of the Contractor</strong></span></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Unless otherwise agreed upon in the order, the Contractor decides, according to their own discretion, on which advertising carriers the advertising materials will be placed. There is therefore no claim by the Client to a specific placement or to a certain media volume on a particular advertising carrier. However, the Contractor will appropriately consider the Client's interests. The Contractor is entitled to reject advertising placements for editorial reasons or other grounds.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor will not provide advertising that exclusively or predominantly contains the following material: sexually explicit, offensive content, depictions of violence, discriminatory statements or representations regarding race, gender, religion, nationality, disability, sexual orientation, or age, and radical political content.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The respective Contractor is entitled to postpone the agreed date for placing the advertising spaces for a reasonable period if technical or operational reasons make a postponement necessary. In this case, the Contractor will promptly inform the Client about the delay and provide the expected new date for the placement. If it is possible and reasonable, the Contractor will take into account the Client's known interests when rescheduling the date.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor's duty to store the advertising material ends three months after its last publication, distribution, or a similar activity. The Contractor will return the advertising material to the Client at the Client's cost and risk if the Client requests this in writing from the Contractor within the previously mentioned period. The request must be personally signed with a name signature. Otherwise, the respective Contractor is entitled to destroy the advertising materials.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The respective Contractor reserves the right to reject advertising orders - including individual advertising materials within an advertising campaign - due to content, origin, or technical reasons, especially if the advertising materials do not comply with the provisions of these General Terms and Conditions, the confirmed order, or any special agreements and/or the publication is unreasonable for the respective Contractor; furthermore, if the content of the advertising order/materials has been objected to by the German Advertising Council in a complaint procedure. The rejection of the order will be communicated to the Client. If the Client provides the Contractor with legally compliant replacement advertising materials promptly, these will be placed. Additional costs incurred will be borne by the Client.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">In the provision of work performances, the Contractor owes the customary care in the industry. In determining whether the Contractor is at fault for a breach of duty, it is particularly important to consider that the agreed advertising services represent a mass business for the Client, so that the service can be offered at competitive prices. The proximity to the character of a service contract should also be considered. Likewise, the nature of the specific service must be taken into account. Therefore, for example, generally:&nbsp;</span><br><br><ol style=\\\"list-style-type:lower-latin;\\\"><li><span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">With the placement of advertising posters, the visual judgment for the orientation is decisive.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Numerical agreements on distribution and publication actions represent guideline values. Temporal or numerical deviations of +/- 10% do not constitute a significant defect. For example, poster sites can be occupied at short notice. Circumstances arising after planning, such as erected scaffolding, can make execution impossible in individual cases. Executing third parties can fall ill at short notice, and adequate replacement capacities may not be obtainable at short notice. Nevertheless, the Contractor will strive for comprehensive fulfillment of the order (proximity to service contract character).&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">With advertising services that contain an artistic element, such as with hand-painted advertisements, a reasonable scope must be granted to the creative execution by the executing party. This artistic freedom is to be recognized as part of the quality of the work&nbsp;</span><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">and is not to be seen as a reason for complaints.</span></li></ol></li></ol><p><strong>V. </strong><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\"><strong>Execution by Third Parties</strong></span></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor is not required to personally execute the services and may use subcontractors for this purpose. According to § 278 BGB, the entrepreneur is only responsible for those persons who are directly involved in the provision of the service. Suppliers of required materials are not generally considered subcontractors of the Contractor.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client grants the Contractor the necessary usage rights for the execution according to section XII.</span></li></ol><p><strong>VI. </strong><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\"><strong>Duty to Document the Service</strong></span></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor is only obligated to create and provide photo documentation if expressly agreed upon. For this, the parties agree on an additional fee.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The duty for photo documentation, if agreed upon, is not to be considered an essential contractual obligation. Photo documentation is to be understood as a \\\"sample\\\" of the service provision. Unless otherwise agreed, photo documentation will cover up to 5% of the poster campaign. A more comprehensive documentation would lead to increased costs and thus to a higher fee, which would have to be accounted for as an independent item in the offer. Also, the specific scope of a more extensive documentation would have to be contractually defined.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Comprehensive lists of the exact locations and the number of posters pasted are not to be created. Lists of the specific plastered surfaces will only be provided to the Client if this has been expressly agreed upon at the time of order placement. For this, the parties agree on an additional fee.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">In the event of a dispute, the Contractor may substantiate the fulfillment of the service by presenting control reports of the random inspections carried out.</span><br>&nbsp;</li></ol><p><strong>VII. Co-operation Duties of the Client</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client is obliged to ensure that the Contractor is provided free of charge with all the documents, information, and print data necessary for the performance of their activity in a timely, correct, and complete manner. Unless otherwise expressly agreed, the print data and production specifications must be provided with order confirmation and at the latest two weeks before implementation. The advertising materials are to be delivered free from viruses or other sources of damage. The Client bears the shipping costs.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">If the Client is at fault for not performing a required cooperative action, not doing so in time, or not in the agreed manner, the Client shall bear the costs incurred by the Contractor as a result (e.g., delays, additional effort).</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor is entitled to set a reasonable deadline for the Client to perform the required cooperative action, with the declaration that they will terminate the contract if the action is not taken by the end of the deadline.</span><br>&nbsp;</li></ol><p><strong>VIII. Change Requests</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client may request changes to the content and scope of the services. This also applies to parts that have already been produced and delivered.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">If the changes are not minor, the Contractor will determine the resulting time delays and additional effort, and the parties will agree on an appropriate contract adjustment. If the parties do not reach an agreement, the Contractor is entitled to reject the change request. There is no right to change.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">All changes in performance must be regulated before the start of execution in a supplementary agreement, which must include the additional remuneration and any changes to the timeline.</span></li></ol><p><strong>IX. Contract Termination and Cancellation</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Fixed-term contracts end automatically with the expiration of the agreed term without the need for cancellation.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The possibility of early cancellation or free termination according to § 648 BGB is excluded in fixed-term contractual relationships. The exclusion of the right to free termination is justified by the close relation to the character of a service contract and by the fact that the Contractor offers timed services to a multitude of Clients, which can only be offered at competitive prices in this way. The costs are essentially not individual costs of processing each advertising service but fixed costs for the advertising services to be provided for all Clients during the period. Therefore, the Contractor cannot avoid these costs even if individual contracts are terminated. Saved expenses typically only occur to a minor extent. Also, an \\\"alternative use of labor\\\" for the Contractor only comes into consideration insofar as they may be able to provide the same service to another Client for the duration in the same execution after terminating the contract with one Client.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">If the Client fails to provide substitute content in the event of the conditions set forth in § IV 2. And 5., the Contractor may terminate the contract. If the contract relationship is terminated, the Contractor may demand the agreed remuneration, but must deduct what they save in terms of expenses or earn through alternative use of their labor, or maliciously fail to earn due to the termination of the contract.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The right to terminate the contract without notice for good cause remains unaffected. A significant reason for immediate termination exists if the terminating party cannot reasonably be expected to continue the business relationship. The legitimate interests of the other contracting party must be taken into account. A significant reason for the respective Contractor in particular exists if there is a significant deterioration or a considerable risk to the financial circumstances of the Client, or if the Client stops payments to the Contractor or declares an intention to do so. Additionally, a significant reason exists if enforcement proceedings are initiated against the Client or if insolvency proceedings over the Client's assets are imminent.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The cancellation requires written form. The termination must be personally signed by the terminating party with a name signature.</span></li></ol><p><br><strong>X. Content Responsibility of the Client&nbsp;</strong><br>&nbsp;</p><p>The Client is responsible for the legality of the content of the advertising materials provided by them, as well as for such content to which links are provided. Legality is to be determined according to German law. However, if there are indications that the content is also subject to the regulations of one or more other legal systems (especially due to their language or targeting other states), legality is also determined by these other legal systems. The content must not violate laws, official regulations, or public decency.&nbsp;<br>&nbsp;</p><ol style=\\\"list-style-type:lower-latin;\\\"><li><span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">In particular, the Client will not provide, offer, enable access to, or advertise content that violates the provisions of the Criminal Code (StGB), youth protection laws, or that serves to incite hatred (in accordance with §§ 130, 130a, and 131 StGB), incite criminal offenses or glorify or trivialize violence. - Depict children or adolescents in an unnaturally sexually emphasized posture; this also applies to virtual representations. - Are pornographic and involve acts of violence, sexual abuse of children or adolescents, or sexual acts between humans and animals; this also applies to virtual representations. - Are included in parts B and D of the list according to § 18 of the Youth Protection Act (JuSchG) or are entirely or substantially similar in content to a work listed therein (absolute prohibition in accordance with § 4 para 1 of the State Treaty on Media Services for Young People (JMStV)).&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Furthermore, the Client will also provide, offer, enable access to, or advertise con</span><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">tent that - is pornographic in any other way, - is included in parts A and C of the list according to § 18 JuSchG or is substantially similar in content to a work listed therein, or - is obviously suitable for seriously endangering the development of children and adolescents or their education towards an autonomous and community-capable personality considering the special impact of the distribution medium (relative prohibition in accordance with § 4 para 2 JMStV) only if it ensures that they are made accessible only to adults (closed user group). This requirement is currently only considered fulfilled for such content that is offered in a closed user group or linked to by the closed user group. Making such content available in other areas requires a separate written agreement between the parties, which the Client will proactively initiate with the Contractor.&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client will also provide, offer, enable access to, or advertise content that - is pornographic in any other way, - is included in parts A and C of the list according to § 18 JuSchG or is substantially similar in content to a work listed therein, or - is obviously suitable for seriously endangering the development of children and adolescents or their education towards an autonomous and community-capable personality considering the special impact of the distribution medium (relative prohibition in accordance with § 4 para 2 JMStV) only if it ensures that they are made accessible only to adults (closed user group). This requirement is currently only considered fulfilled for such content that is offered in a closed user group or linked to by the closed user group. Making such content available in other areas requires a separate written agreement between the parties, which the Client will proactively initiate with the Contractor.&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Content that is likely to impair the development of children or adolescents into autonomous and community-capable personalities, in particular such that is not approved by the JuSchG for children or adolescents of the respective age group, or that is substantially similar in content to offers that are not approved for children or adolescents of the respective age group (relative prohibition in accordance with § 5 Abs. 1, 2 JMStV), will only be offered by the Client if they ensure through technical means that the offer is impossible or significantly difficult for children or adolescents of the affected age group to perceive. The offer of such content must be announced to the Contractor in writing in advance and may only occur if the Contractor does not object within 10 working days.&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client is required to label their content and linked content according to § 12 JMStV and comply with the advertising design guidelines of § 6 JMStV.&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client is required to program their content and linked content for a youth protection program recognized as suitable in accordance with § 11 Abs.1 JMStV.&nbsp;</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Furthermore, it is required to observe - the national and international copyright and trademark, patent, name, and emblem rights as well as other industrial property rights and personal rights of third parties, and - the legal systems and/or recognized codes of conduct of professional associations valid in Germany and other target countries (especially the rules of conduct of the German Advertising Council).</span></li></ol><p><strong>XI. Rights of Use</strong><br>&nbsp;</p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:rgb(255,255,255);color:rgb(13,13,13);font-family:&quot;Quattrocento Sans&quot;, sans-serif;\\\">The Client grants the Contractor a simple, non-exclusive, non-transferable, unlimited, worldwide right of use limited to the duration of the advertising order and limited in content to the purpose of the contract for the provided advertising materials. The aforementioned granting of rights includes the necessary rights of use under copyright law, related rights, and other rights, in particular the right to publish, reproduce and/or distribute, publicly perform, broadcast and show, archive, make publicly accessible, as well as edit the advertising materials, as far as necessary for the execution of the advertising order.</span><br>&nbsp;</li><li><span style=\\\"background-color:rgb(255,255,255);color:rgb(13,13,13);font-family:&quot;Quattrocento Sans&quot;, sans-serif;\\\">The Client exclusively grants the Contractor the right to use the advertising materials and the advertising measures created for the purposes of self-promotion (such as within a reference archive or for presentations). The Contractor is entitled to name the Client as a reference customer. Specifically, the Client grants the Contractor the non-exclusive, temporally unlimited and on-demand unlimited, worldwide, irrevocable right to comprehensively use the advertising materials for self-promotion. The Contractor can decide at any time whether and how the advertising materials are to be included in self-promotion, whereby technical processing or format changes are permitted without altering the content. Furthermore, the Client grants the Contractor the right to reproduce and/or distribute/make publicly accessible the advertising materials (either alone or together with other products) in any number on digital data carriers, print media, online media, advertising films, newsletters, or other mailing actions and presentations. Should the Client not have the corresponding rights in full, only temporarily, or for a limited time, this must be communicated to the Contractor.</span><br>&nbsp;</li></ol><p><strong>XII. </strong><span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\"><strong>Prohibition of Solicitation</strong></span></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(13,13,13);font-family:&quot;Quattrocento Sans&quot;, sans-serif;\\\">The parties commit, during the term of the contract and the respective individual project order and for two years thereafter, not to employ or engage, either directly or indirectly, any employees or agents of the other party in their service, whether directly or indirectly, unless the respective other party has consented beforehand in writing, i.e., the agreement must be personally signed with a name signature.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(13,13,13);font-family:&quot;Quattrocento Sans&quot;, sans-serif;\\\">In every case of a culpable breach of this obligation by one party, the other party is entitled to demand a contractual penalty of up to one year's salary of the solicited employee from the party that solicited, which can be reviewed for its appropriateness upon request by that party at the Landgericht Berlin, unless the soliciting party proves that they did not solicit the employee.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(13,13,13);font-family:&quot;Quattrocento Sans&quot;, sans-serif;\\\">The assertion of other claims, in particular for injunctive relief or damages, remains unaffected by this.</span></li></ol><p><strong>XIII. Confidentiality Agreement</strong><br>&nbsp;</p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:rgb(255,255,255);color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client is obliged to keep all information obtained in connection with this contract and its execution confidential and to disclose or otherwise make it accessible to third parties only in the following exceptional cases, unless specified otherwise in this contract:&nbsp;</span><br><br>&nbsp; &nbsp; &nbsp;a. <span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">with the Client's consent to disclosure;&nbsp;</span><br><br>&nbsp; &nbsp; &nbsp;b. in case of a legal obligation to disclose;&nbsp;<br><br>&nbsp; &nbsp; &nbsp;c. in the context of court or arbitration proceedings or an obligation by an enforceable &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;court order or an unchallengeable administrative order;&nbsp;<br><br>&nbsp; &nbsp; &nbsp;d. <span style=\\\"background-color:transparent;color:rgb(0,0,0);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">for disclosure to independent auditors who are responsible for auditing the Contractor's &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;annual accounts, and to the Contractor's legal and tax advisors.</span><br>&nbsp;&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The information does not require confidential treatment if:&nbsp;</span><br><br>&nbsp; &nbsp; &nbsp;a. it was independently developed by the Contractor without the Client;&nbsp;<br><br>&nbsp; &nbsp; &nbsp;b. it is or becomes publicly known without breach of the confidentiality obligations of this &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; contract;&nbsp;<br><br>&nbsp; &nbsp; &nbsp;c. it is obtained by the Contractor from a third party, provided that such information is not &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;part of a confidentiality agreement with the Client.<br>&nbsp;</li></ol><p><strong>XIV. Liability, Limitation of Liability, and Indemnification</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Contractor is liable, unless otherwise specified in this contract, for intent and gross negligence. For slight negligence, the Contractor is only liable for the breach of a fundamental contractual obligation, the fulfillment of which enables the proper execution of the contract in the first place and on the observance of which the contractual partner regularly relies, as well as for damages resulting from injury to life, body, or health.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Liability for other indirect consequential damages caused by defects is excluded. The same applies to slight negligence by simple agents.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">In cases of slight negligence, the liability is limited to the amount of foreseeable damage which typically has to be expected; however, this liability is at most limited to the contractual fee.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">In the event of data loss, the respective Contractor is only liable for the effort required to restore the data provided that the Client has performed proper data backup. In cases of slight negligence by the Contractor, this liability only applies if the Client has performed proper data backup daily.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Should the Contractor or its agents be held liable by third parties, including state institutions, under this contract for the infringement of third-party rights or other legal violations due to the contractual use of the advertising materials, the Client shall indemnify the Contractor against these claims and provide the necessary support to the Contractor in its legal defense, to which the Contractor is entitled but not obliged, and shall bear the necessary legal defense costs for the Contractor. This is subject to the condition that the Contractor promptly informs the Client comprehensively in text form about the asserted claims and legal violations, does not make any concessions or acknowledgments or statements equivalent to them, and allows the Client to conduct all judicial and extrajudicial negotiations about the claims at their expense. The assertion of further claims remains unaffected.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The foregoing provisions also apply for the benefit of the Contractor's agents.</span></li></ol><p><strong>XV. Defect Notification and Right to Complain</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The period for defect complaints is restricted to one week after the execution of the specific advertising service (part). This is dictated by the joint interest in swift contract processing. Given the fleeting nature of the impact of advertising services on the recipients, there is an interest in prompt defect notification. This also aims to prevent potential evidence problems for the Contractor. This is also in the interest of the Client, whose interest lies in the focus of the measure.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The Client must make objections to the invoice amount in writing to the Contractor within four weeks of receiving the order. Failure to object in a timely manner is considered as approval.</span></li></ol><p><strong>XVI. Assignment, Right of Retention, and Offset</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The assignment of claims that are not monetary claims is only permissible with the prior written consent of the other contract party. Consent must not be unreasonably withheld.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The right of retention can only be asserted for counterclaims arising from the respective contractual relationship.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The contract parties can only offset claims that have been legally established by court (absolutely) or are undisputed.</span><br>&nbsp;</li></ol><p><strong>XVII. Final Provisions</strong></p><ol style=\\\"list-style-type:decimal;\\\"><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Should any provision of this contract be invalid or contestable or ineffective for any other reason, the remainder of the contract shall nevertheless remain effective. The parties are aware that, according to the jurisprudence of the Federal Court of Justice, a severability clause merely leads to a reversal of the burden of proof. However, it is the express intent of the parties to maintain the validity of the remaining provisions in any case and accordingly to exclude the applicability of § 139 BGB in its entirety. In such a case, the parties undertake to agree on a provision that comes as close as possible to the intended purpose and ensures a corresponding economic success.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The German version and interpretation of this contract takes precedence. The English version is for informational purposes only.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">Exclusively German law applies, excluding the provisions of the United Nations Convention on Contracts for the International Sale of Goods (CISG).</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The place of fulfillment is uniformly in Berlin due to the special local reference for performance and consideration. The contractor is a Berlin-based advertising service provider specialized in Berlin, operating predominantly in Berlin. Project planning, organization, and control always take place in Berlin.</span><br>&nbsp;</li><li><span style=\\\"background-color:transparent;color:rgb(35,31,32);font-family:&quot;Space Grotesk&quot;, sans-serif;\\\">The local court in Berlin shall have jurisdiction for all disputes arising in connection with this contract, unless an exclusive jurisdiction exists.</span></li></ol>\",\"component_id\":null,\"component_class\":null}],\"Footer\":null,\"localizations\":[{\"id\":734,\"title\":\"Terms and conditions | Echo Poster\",\"description\":\"Terms and conditions: Find all legal terms and conditions applying to collaborations with Echo Poster.\",\"slug\":\"termini-e-condizioni\",\"createdAt\":\"2026-01-06T14:21:16.537Z\",\"updatedAt\":\"2026-01-06T14:21:18.707Z\",\"publishedAt\":\"2026-01-06T14:21:18.687Z\",\"locale\":\"en\",\"internal_name\":null}]}},{\"id\":1931,\"title\":\"Privacy\",\"href\":null,\"target\":\"_parent\",\"page\":{\"id\":709,\"title\":\"Privacy | Echo Poster\",\"description\":\"Protezione dei dati in Echo Poster: scopri come raccogliamo, utilizziamo e trattiamo in modo sicuro i tuoi dati personali secondo gli standard legali.\",\"slug\":\"privacy\",\"createdAt\":\"2025-11-19T14:24:13.129Z\",\"updatedAt\":\"2026-01-08T09:13:10.824Z\",\"publishedAt\":\"2025-11-19T14:25:14.080Z\",\"locale\":\"it-IT\",\"internal_name\":null,\"SEO\":null,\"SitemapSettings\":null,\"Header\":null,\"PageComponents\":[{\"id\":67,\"__component\":\"blocks.wysiwyg-content\",\"content\":\"<h2><span lang=\\\"en\\\" dir=\\\"ltr\\\">Privacy Policy&nbsp;</span></h2><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">The responsible body within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:&nbsp;</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Echo Poster GmbH&nbsp;</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Schiller Promenade 39&nbsp;</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">12049 Berlin</span></p><h4>&nbsp;</h4><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Your data subject rights&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">You can exercise the following rights at any time using the contact details provided for our data protection officer:&nbsp;</span></p><ul><li><span lang=\\\"en\\\" dir=\\\"ltr\\\">Information about your data stored by us and their processing, rectification of inaccurate personal data,</span></li><li><span lang=\\\"en\\\" dir=\\\"ltr\\\">Deletion of your data stored with us,</span></li><li><span lang=\\\"en\\\" dir=\\\"ltr\\\">Restriction of data processing if we are not yet allowed to delete your data due to legal obligations,</span></li><li><span lang=\\\"en\\\" dir=\\\"ltr\\\">Objection to the processing of your data by us and Data transferability if you have consented to the data processing or have concluded a contract with us.</span></li></ul><p><br><span lang=\\\"en\\\" dir=\\\"ltr\\\">&nbsp;If you have given us your consent, you can revoke this at any time with effect for the future. You can contact the supervisory authority responsible for you at any time with a complaint. Your responsible supervisory authority depends on the state of your residence, your work or the alleged infringement. You can find a list of the supervisory authorities (for the non-public area) with their addresses at: </span><a href=\\\"https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html\\\">https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html</a>.<span lang=\\\"en\\\" dir=\\\"ltr\\\">&nbsp;</span></p><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Purposes of data processing by the responsible body and third parties&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">We only process your personal data for the purposes stated in this data protection declaration. Your personal data will not be transmitted to third parties for purposes other than those mentioned. We only pass on your personal data to third parties if: you have given your express consent, the processing is necessary for the execution of a contract with you, the processing is necessary to fulfill a legal obligation, the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Deletion or blocking of the data&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as is necessary to achieve the purposes stated here or as provided for by the various storage periods provided for by the legislature. After the respective purpose has ceased to exist or these periods have expired, the corresponding data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">&nbsp;Collection of general information when visiting our website&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes the type of web browser, the operating system used, the domain name of your internet service provider and similar. This is exclusively information that does not allow any conclusions to be drawn about your person. This information is technically necessary in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet. In particular, they are processed for the following purposes: Ensuring a problem-free connection to the website, ensuring smooth use of our website, Evaluation of system security and stability as well for other administrative purposes. The processing of your personal data is based on our legitimate interest in the aforementioned data collection purposes. We do not use your data to draw conclusions about your person. Recipients of the data are only the responsible body and, if necessary, the processor. Anonymous information of this type may be statistically evaluated by us in order to optimize our website and the technology behind it.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">cookies</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Like many other websites, we also use so-called \\\"cookies\\\". Cookies are small text files that are transferred to your hard drive by a website server. As a result, we automatically receive certain data, e.g. B. IP address, browser used, operating system and your connection to the Internet. Cookies cannot be used to start programs or deliver viruses to a computer. Based on the information contained in cookies, we can make navigation easier for you and enable our websites to be displayed correctly.Under no circumstances will the data we collect be passed on to third parties or be linked to personal data without your consent. Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can disable the use of cookies at any time through your browser settings. Please use the help functions of your internet browser to find out how you can change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Registration on our website or use of our cost calculator&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">When registering for the use of our personalized services, or when using the cost calculator and container ordering system, some personal data is collected, such as name, address, contact and communication data such as telephone number and e-mail address. We need the following data in order to find out about a disposal service: location, in order to find out the location for the disposal service, telephone number so that we can contact you if you have an order, payment details for any bookings of disposal services. If you are registered with us, you can access content and services that we only offer to registered users. Registered users also have the option of changing or deleting the data provided during registration at any time. Of course, we will also provide you with information about the personal data we have stored about you at any time. We will also be happy to correct or delete them at your request, provided there are no legal storage requirements to the contrary. To contact us in this context, please use the contact details given at the end of this data protection declaration. Disclosure of data to third parties. If an order is placed or a visit is commissioned, some of your data will be forwarded to external subcontractors of Echoposter, who need it to fulfill the order. This subcontractor is independently responsible for the protection of your data. After completing an order, we store your data in order to be able to fulfill our obligations as a service provider afterwards.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Provision of paid services&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">In order to provide services that are subject to a charge, we will ask for additional data, such as payment details, in order to be able to carry out your order. We store this data in our systems until the statutory retention periods have expired.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">SSL encryption&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">In order to protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Newsletter&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">On the basis of your expressly given consent, we will regularly send you our newsletter or comparable information by e-mail to the e-mail address you have provided. To receive the newsletter, it is sufficient to provide your e-mail address. When registering to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers can also be informed by e-mail about circumstances that are relevant to the service or the registration (e.g. changes to the newsletter offer or technical conditions). For an effective registration we need a valid e-mail address. In order to check that the owner of an e-mail address is actually registering, we use the \\\"double opt-in\\\" procedure. To do this, we log the subscription to the newsletter, the sending of a confirmation email and the receipt of the response requested here. Further data is not collected. The data will only be used to send the newsletter and will not be passed on to third parties. You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time. There is a corresponding link in every newsletter. You can also unsubscribe directly on this website at any time or inform us of your request via the contact option given at the end of this data protection notice.</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">contact forms&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">If you contact us via e-mail or the contact form with questions of any kind, give us your voluntary consent for the purpose of establishing contact. This requires the specification of a valid e-mail address. This is used to allocate the request and then to answer it. Providing further data is optional. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions. After the request you have made has been dealt with, personal data will be automatically deleted.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Use of Google Analytics&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">This website uses Google Analytics, a web analytics service provided by Google Inc. (hereinafter: Google). Google Analytics uses so-called \\\"cookies\\\", i.e. text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Due to the activation of IP anonymization on this website, however, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The purpose of the data processing is to evaluate the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further related services are then to be provided. The processing is based on the legitimate interest of the website operator. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Browser add-on to disable Google Analytics. In addition to or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our website by clicking on this link. An opt-out cookie will be installed on your device. This will prevent future detection by Google Analytics for this website and for this browser as long as the cookie remains installed in your browser.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Use of script libraries (Google Webfonts)&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">In order to display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as B. Google Webfonts (https://www.google.com/webfonts/). Google web fonts are transferred to your browser's cache to avoid multiple loading. If the browser does not support Google Webfonts or prevents access, content will be displayed in a standard font. Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible - although it is currently unclear whether and, if so, for what purposes - that operators of such libraries collect data. The privacy policy of the library operator Google can be found here: </span><a href=\\\"https://www.google.com/policies/privacy/\\\"><span lang=\\\"en\\\" dir=\\\"ltr\\\">https://www.google.com/policies/privacy/</span></a></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Use of Google Maps&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">This website uses Google Maps API to visually display geographic information. When using Google Maps, Google also collects, processes and uses data about the use of the map functions by visitors. You can find more information about data processing by Google in the Google data protection information. There you can also change your personal data protection settings in the data protection center. Detailed instructions for managing your own data in connection with Google products can be found here.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Embedded YouTube videos&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to the YouTube servers is established. YouTube is informed which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand. If a YouTube video is started, the provider uses cookies that collect information about user behavior. Anyone who has deactivated the storage of cookies for the Google Ad program will not have to reckon with such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you must block the storage of cookies in the browser. Further information on data protection at \\\"Youtube\\\" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy/&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Social Plugins</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">&nbsp;Social plugins from the providers listed below are used on our websites. You can recognize the plugins by the fact that they are marked with the corresponding logo. Information, which may also include personal data, may be sent to the service provider via these plugins and may be used by them. We prevent the unconscious and unwanted collection and transmission of data to the service provider with a 2-click solution. In order to activate a desired social plugin, it must first be activated by clicking on the corresponding button. The collection of information and its transmission to the service provider is only triggered by this activation of the plugin. We do not collect any personal data ourselves using the social plugins or their use. We have no influence on which data an activated plugin collects and how this is used by the provider. It must currently be assumed that a direct connection to the provider's services will be established and at least the IP address and device-related information will be recorded and used. There is also the possibility that the service provider will try to save cookies on the computer used. Which specific data is collected and how it is used can be found in the data protection notices of the respective service provider. Note: If you are logged into Facebook at the same time, Facebook can identify you as a visitor to a specific page. We have integrated the social media buttons of the following companies on our website:</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Google AdWords&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">Our website uses Google Conversion Tracking. If you came to our website via an ad placed by Google, Google Adwords will place a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad served by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can reject the setting of a cookie required for this - for example by means of a browser setting that generally deactivates the automatic setting of cookies or set your browser so that cookies from the \\\"googleleadservices.com\\\" domain are blocked. Please note that you may not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Use of Google Remarketing&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">This website uses the remarketing function of Google Inc. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called \\\"cookie\\\" is stored in the browser of the website visitor, which makes it possible to recognize the visitor when they access websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that refer to content that the visitor has previously accessed on websites that use Google's remarketing function. According to its own statements, Google does not collect any personal data during this process. If you still do not want Google's remarketing function, you can always deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising through the Ad Network Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.&nbsp;</span></p><h4><span lang=\\\"en\\\" dir=\\\"ltr\\\">Change to our privacy policy&nbsp;</span></h4><p><span lang=\\\"en\\\" dir=\\\"ltr\\\">We reserve the right to adapt this data protection declaration so that it always corresponds to the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. 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Dein Klick auf „Alles akzeptieren“ erlaubt uns diese Datenverarbeitung sowie die Weitergabe an Drittanbieter (auch in Drittländern) gemäß unserer <a href=\\\"/datenschutzerklaerung/\\\" target=\\\"_blank\\\" rel=\\\"noopener noreferrer\\\">Datenschutzerklärung</a>. Cookies lassen sich jederzeit <a href=\\\"#reject\\\" rel=\\\"nofollow\\\">ablehnen</a> oder in den <a href=\\\"#details\\\" rel=\\\"nofollow\\\">Einstellungen anpassen</a>.</p>\",\"language\":{\"id\":2,\"name\":\"Deutsch\",\"code\":\"de\",\"createdAt\":\"2022-05-24T07:49:37.694Z\",\"updatedAt\":\"2022-05-24T07:49:37.694Z\"},\"Links\":[{\"id\":105,\"title\":\"Impressum\",\"href\":null,\"target\":\"_parent\",\"page\":null}]},{\"id\":2,\"modal_title\":\"WE RESPECT YOUR PRIVACY\",\"modal_content\":\"<p>For an optimal website experience, we use cookies and other online technologies to show personalized content, offer features and collect statistics. 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